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SMS Marketing For Government & Public Services
SMS gets seen. Unlike emails, texts have a 98% open rate, meaning more citizens see your announcements, notifications, and public service updates—fast. - Improve citizen engagement - Increase service adoption - Keep the public informed
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Trusted by Australian companies



Why SMS marketing is effective in Government & Public Services?
With open rates as high as 98% and 90% of messages read within three minutes, SMS ensures your public announcements and service updates are promptly seen, leading to better citizen engagement. This immediacy is ideal for emergency notifications, public service announcements, and important community updates, fostering direct communication that enhances public service delivery. Moreover, SMS marketing is 30% more cost-effective than traditional direct mail campaigns, providing excellent value for public sector budgets.
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How successful is SMS marketing in Government & Public Services?
98%Open Rate
SMS marketing allows you to reach citizens directly on their mobile devices, with open rates soaring up to 98%. This immediacy is perfect for urgent notifications, service updates, and community announcements, ensuring your messages are seen promptly.
29%Conversion Rate
Text message campaigns often achieve conversion rates averaging 29%, outperforming traditional email marketing. This high effectiveness, combined with the low cost of SMS, offers a substantial return on investment, making it a smart choice for e-commerce businesses.
Why should Government & Public Services use SMS marketing?
Unlike email or social media, SMS creates a direct and personal connection, making citizens more likely to engage and take action. It's also highly cost-effective, with a low cost per message and high engagement rates — SMS campaigns often achieve significant response rates, outperforming other digital channels. For government services, this means better public engagement, improved service delivery, and more efficient communication with constituents.
Common challenges faced by Government & Public Services
Citizen engagement: Many citizens are unaware of available services or updates, leading to low participation rates. Service adoption: With multiple communication channels, it's challenging to ensure important messages reach all constituents. Emergency communications: Time-sensitive information needs to reach citizens quickly and reliably. Accessibility: Services need to be accessible to all demographics, but traditional communication methods may not reach everyone effectively.
What can Government & Public Services use SMS marketing for?
Emergency alerts & notifications
Public health updates
Event reminders
Community engagement messages
Compliance & deadline reminders
Best Practices for SMS Success
Get Consent
Always ensure customers have opted in to receive your messages.
Be Clear
Keep your messages brief and to the point, respecting the 160-character limit.
Mind Your Timing
Send messages at times when your audience is most likely to respond.

SMS Made Simple
Tired of Complicated SMS Platforms?
Government services move fast—your SMS marketing should too. Many platforms are clunky, hard to use, and built for developers, not service administrators. TopSMS is different. - No confusing dashboards or steep learning curves - No contracts, setup fees, or hidden costs - Just a simple, powerful tool to send SMS campaigns in seconds
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2 Years
Growing under the noses of the largest providers.

23 Million
SMS sent.And growing daily!

230 Companies
From sole traders to multi-million dollar companies.
Simple, Reliable, and Cost-Effective
Government departments need a fast, reliable, and easy-to-use SMS platform. - Set up in minutes – No complex integrations, just sign up and start sending. - Reach citizens instantly – Direct carrier connections ensure fast, reliable delivery. - Pay as you go – No lock-in contracts, just transparent pricing that works for public sector budgets.
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Best In Class Platform
Built for government services, our SMS platform is fast, reliable, and easy to use—helping you improve public communication with minimal effort.

Seriously Connected
Direct carrier connections mean your messages reach citizens instantly, ensuring announcements, service updates, and emergency notifications never get lost.

Exceptional Support
Public services move fast. Our local team is always available to help you optimise campaigns and keep your SMS communication running smoothly.
Works With Every Website. No Installation Needed.
Use with any website. Just upload your customer list and go.

WooCOmmerce Ready
TopSMS seamlessly integrates with government management systems, allowing departments to automate SMS notifications directly from their existing systems. Key Features: Service Notifications: Automatically send SMS updates for appointments, renewals, and public announcements to citizen lists. Budget Management: Simple top-up system with automated low-balance alerts. Full Administrative Control: Manage automation triggers without leaving your system.
SMS in Under 60 Seconds

Register with Google
Sign up instantly using your browser—no downloads, no hassle.

Upload Your List
Add your customer contacts in seconds after filling in a few account details.

Send an SMS Campaign
That’s it! Our intuitive platform makes sending messages quick and easy.
Boost your business with cost-effective SMS marketing!
Get started with Top SMS for free. No credit card required. Just add your business details and start testing!
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Testimonials

Perdays Pregnancy Supplements
I can't imagine running my marketing campaigns without TopSMS. It has provided a cost-effective solution to reach a wider audience, and the response rates have been outstanding. Thank you for helping me achieve my goals!

Tender Gourmet Butchery
Using TopSMS has been a game-changer for my business! It's incredibly user-friendly, efficient, and has helped me reach my customers instantly. I highly recommend it!

SnackEzy
TopSMS is a lifesaver! It's simple to set up, and the automated features have saved me countless hours. It's an excellent tool for staying connected with my customers and has boosted my overall productivity. Highly recommended!
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