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SMS Marketing For Government and Public Services
SMS gets seen. Unlike emails, texts have a 98% open rate, meaning more citizens see your announcements, notifications, and public service updates—fast. - Improve citizen engagement - Increase service adoption - Keep the public informed
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Trusted by Australian companies
Why SMS marketing is effective in Government and Public Services?
With open rates as high as 98% and 90% of messages read within three minutes, SMS ensures your public announcements and updates are promptly seen, leading to better citizen engagement. This immediacy is ideal for emergency notifications, public service announcements, and personalised communications, fostering a direct line of communication that enhances public service delivery and response rates. Moreover, SMS marketing is 30% more cost-effective than traditional direct mail campaigns, providing excellent value for taxpayer money. Its affordability allows government organisations to reach a wide audience without significant expenses.
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How successful is SMS marketing in Government and Public Services?
98%Open Rate
SMS marketing allows you to reach citizens directly on their mobile devices, with open rates soaring up to 98%. This immediacy is perfect for urgent notifications, public service announcements, and community updates, ensuring your messages are seen promptly.
29%Conversion Rate
Text message campaigns often achieve conversion rates averaging 29%, outperforming traditional email marketing. This high effectiveness, combined with the low cost of SMS, offers a substantial return on investment, making it a smart choice for e-commerce businesses.
Why should Government and Public Services use SMS marketing?
Unlike email or social media, SMS creates a direct and personal connection, making citizens more likely to engage and take action. It's also highly cost-effective, with a low cost per message and high response rates — SMS campaigns often achieve engagement rates around 29%, outperforming other digital channels. For government organisations, this means better public engagement, improved service delivery, and more efficient communication.
Common challenges faced by Government and Public Services
Public engagement: Around 70% of citizens may miss important announcements through traditional channels. Service adoption: With diverse demographics, it's challenging to ensure all citizens are aware of and using available services. Information dissemination: Citizens expect timely updates; delays can lead to confusion and reduced trust. Personalisation: Citizens expect relevant communications, but managing and utilising citizen data effectively can be complex.
What can Government and Public Services use SMS marketing for?
Emergency alerts & notifications
Public health updates
Event reminders
Community engagement messages
Compliance & deadline reminders
Best Practices for SMS Success
Get Consent
Always ensure customers have opted in to receive your messages.
Be Clear
Keep your messages brief and to the point, respecting the 160-character limit.
Mind Your Timing
Send messages at times when your audience is most likely to respond.
SMS Made Simple
Tired of Complicated SMS Platforms?
Government communications moves fast—your SMS marketing should too. Many platforms are clunky, hard to use, and built for developers, not public service administrators. TopSMS is different.
- No confusing dashboards or steep learning curves
- No contracts, setup fees, or hidden costs
- Just a simple, powerful tool to send SMS campaigns in seconds
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2 Years
Growing under the noses of the largest providers.
23 Million
SMS sent.And growing daily!
230 Companies
From sole traders to multi-million dollar companies.
Simple, Reliable, and Cost-Effective
E-commerce brands need a fast, reliable, and easy-to-use SMS platform. - Set up in minutes – No complex integrations, just sign up and start sending.
- Reach customers instantly – Direct carrier connections ensure fast, reliable delivery.
- Pay as you go – No lock-in contracts, just transparent pricing that works for you.
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Best In Class Platform
Built for e-commerce, our SMS platform is fast, reliable, and easy to use—helping you drive sales with minimal effort.
Seriously Connected
Direct carrier connections mean your messages reach customers instantly, ensuring promotions, order updates, and reminders never get lost.
Exceptional Support
E-commerce moves fast. Our local team is always available to help you optimise campaigns and keep your SMS marketing running smoothly.
Works With Every Website. No Installation Needed.
Use with any website. Just upload your customer list and go.
WooCOmmerce Ready
TopSMS seamlessly integrates with government management systems, allowing departments to automate SMS notifications directly from their administrative software. Key Features: Service Notifications: Automatically send SMS updates for appointments, renewals, and public service announcements to citizen lists. Budget Management: Simple top-up system with automated low-balance alerts. Full Administrative Control: Manage automation triggers without leaving your system.
SMS in Under 60 Seconds
Register with Google
Sign up instantly using your browser—no downloads, no hassle.
Upload Your List
Add your customer contacts in seconds after filling in a few account details.
Send an SMS Campaign
That’s it! Our intuitive platform makes sending messages quick and easy.
Boost your business with cost-effective SMS marketing!
Get started with Top SMS for free. No credit card required. Just add your business details and start testing!
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Testimonials
Perdays Pregnancy Supplements
I can't imagine running my marketing campaigns without TopSMS. It has provided a cost-effective solution to reach a wider audience, and the response rates have been outstanding. Thank you for helping me achieve my goals!
Tender Gourmet Butchery
Using TopSMS has been a game-changer for my business! It's incredibly user-friendly, efficient, and has helped me reach my customers instantly. I highly recommend it!
SnackEzy
TopSMS is a lifesaver! It's simple to set up, and the automated features have saved me countless hours. It's an excellent tool for staying connected with my customers and has boosted my overall productivity. Highly recommended!
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