Last Updated: October 2025
Entity: TopSMS Pty Ltd (ABN 20 665 220 413)
Registered Address: 1/299 Elizabeth Street, Sydney NSW 2000
Contact Email: info@topsms.com.au
1. Introduction
TopSMS Pty Ltd (‘TopSMS’, ‘we’, ‘our’, ‘us’) is committed to protecting the privacy of businesses and partners who use our WooCommerce Plugin, API, or related SMS services. This Privacy Policy explains how we collect, use, store, and disclose information in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
2. Scope
This policy applies to:
– Businesses installing or using the TopSMS WooCommerce Plugin;
– Partner agencies, developers, or resellers who manage or promote TopSMS;
– Visitors to our website topsms.com.au.
3. Information We Collect
We collect the following types of information:
– Business and contact details: company name, ABN/ACN, trading name, address, contact name, phone number, email;
– Sender ID details: requested sender name (up to 11 characters), relationship to business, and intended use case;
– Verification and compliance information: supporting documents for ABN and sender name validation;
– Plugin usage data: message volume, timestamps, delivery receipts, and status reports (via Vonage);
– Payment and billing data: Stripe transaction records, commission payouts for partners;
– Technical data: IP address, device/browser type, and error logs for troubleshooting.
4. How We Use Your Information
We use your information to:
– Verify your ABN and sender name manually to ensure compliance with ACMA’s SMS Sender ID Register;
– Register sender IDs through Vonage Australia for SMS routing and delivery;
– Provide customer support and manage service activation;
– Process payments and commissions via Stripe Connect;
– Monitor usage to detect and prevent spam or unauthorised activity;
– Maintain compliance with telecommunications and privacy regulations.
5. Disclosure of Information
We may disclose personal and business information to:
– Vonage Australia Pty Ltd, for sender ID registration and SMS message routing;
– Stripe Payments Australia Pty Ltd, for payment processing and partner commissions;
– ACMA or telecommunications carriers, if required for compliance verification;
– Our subcontractors and service providers assisting with hosting, data storage, or support;
– Regulatory authorities or law enforcement, if required by law.
6. Regulatory Cooperation
In line with ACMA’s SMS Sender ID Register framework, we may share relevant sender name registration details with Vonage or ACMA for verification. We cooperate with Australian telecommunications regulators to reduce fraudulent SMS and maintain trust in business messaging.
7. Data Storage & Security
All personal and business data is stored securely on encrypted systems within Australia or in trusted international locations used by our providers (e.g., Vonage and Stripe). We apply multi-factor access control and monitoring to protect against unauthorised access, alteration, or disclosure.
8. Data Retention
We retain information for as long as necessary to:
– Provide SMS and verification services;
– Maintain required compliance records under ACMA regulations;
– Meet legal and tax obligations.
After this period, data is securely deleted or anonymised.
9. Your Rights
You have the right to:
– Access and request correction of your personal or business information;
– Withdraw consent for marketing communications;
– Request deletion of data, subject to legal and regulatory retention requirements.
Requests can be sent to info@topsms.com.au.
10. Cookies & Website Analytics
Our website uses cookies for analytics, session management, and security (e.g., Google Analytics, reCAPTCHA). You can disable non-essential cookies through your browser settings. The TopSMS Plugin does not track end-users or use cookies for analytics.
11. International Transfers
Vonage and Stripe may process limited data in data centres outside Australia. We ensure all overseas providers comply with Australian Privacy Principles and apply appropriate safeguards for data transfer.
12. Changes to this Policy
We may update this Privacy Policy periodically to reflect changes in regulations or our services. Updated versions will be posted at topsms.com.au/privacy and within our WooCommerce Plugin settings.
13. Contact Us
If you have questions or concerns regarding this Privacy Policy or your data, contact:
TopSMS Pty Ltd
1/299 Elizabeth Street, Sydney NSW 2000
Email: info@topsms.com.au
All sender name registrations and data handling are performed in accordance with the Privacy Act 1988 (Cth), the Spam Act 2003 (Cth), and ACMA’s Telecommunications (SMS Sender ID Register) Industry Standard 2025. By using the TopSMS Plugin or related services, you consent to the collection and use of information as described in this policy.
